Contrast & Care Bears

WEEK OF FEB. 3-7

TASK This week I worked on another Care Bears campaign for new product drops. Our Care Bears creative always includes clouds, rainbows, and lots of color, but I wanted to switch things up. Rather than the usual soft pink and purple pastels, I opted for vibrant color and high contrast.

PROCESS During this campaign, I wanted to work on my visual contrast and work exclusively in Photoshop, instead of Canva, for more precision. I broke up the large cloud into multiple parts to layer the products into the cloud, and I discovered the most amazing cloud brushes I used to edit the background.

DESIGN SPOTLIGHT

• Photoshop cloud brushes